GRAPHICS

Logo

PRX uses a lock-up that combines a graphical “X” mark and a “PRX” lettermark. The downloadable graphics package includes color, white, and dark grey versions of both variations.

Horizontal

The horizontal lock-up is the primary mark for PRX. It should be used in almost all instances.

PRX-Logo-Horizontal-Color.png

Vertical

The vertical lock-up should be used in instances where a vertical orientation is desirable or required.

 
 

Sizing & Spacing

Horizontal

The horizontal PRX lock-up should be allowed ample space from elements around it including edges, images, and other logos. The space should be equal to half the full lock-up height.

It should never be reduced beyond 20px in height in screen applications and 0.25” for print applications.

PRX-Logo-Horizontal-sizing.png

Vertical

The vertical PRX lock-up should be allowed ample space from elements around it including edges, images, and other logos. The space should be equal to the height of the “PRX” in the lock-up.

It should never be reduced beyond 40px in height in screen applications and 0.55” for print applications.

 
PRX-Logo-Vertical-sizing.png
 
 

PRX COLORS

Primary Colors

PRX’s colors are rich and complimentary. The Teal is the dominant color with the orange playing a supportive role as a contrast and tactical highlight color.

Teal

#0089BD

Orange

#FF9600

Dark Grey

#1A1A1A

Color Use

When using a one-color variation of the PRX logo, acceptable colors are white (or white knockout), dark grey (#1A1A1A), black, or any grey between black and #1A1A1A. Do not use just PRX teal or just PRX orange, and do not use any other color or knockout to any other color.

The full-color logo variants should only be used on solid white and solid light grey backgrounds (#E6E6E6 and lighter). For all other uses, choose a single color variant.

 

TYPOGRAPHY

PRX uses Montserrat for display type, and Open Sans for body type.